From the Same House, Still Unequal: The NBA's Role in Sustaining Pay Disparities in Women's Basketball

One of the most common arguments against pay equity is that the WNBA doesn't generate enough revenue. But that argument falls apart when you consider how underfunded, under-marketed, and underexposed the league has been — deliberately. The NBA has every means to amplify the WNBA's visibility, yet it chooses caution over commitment, excuses over equity.